Want to get started on Google Adwords? Here’s a quick guide. First, lets understand how Google Adwords works by going through a short list of frequently asked questions. Q: What is Google Adwords? A: Google Adwords is a paid advertising service where you can pay to list your website on search results pages. Q: How […]
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The answer is simple. You stand to lose out if you don’t. Here’s why: You’re letting opportunities pass by. Customers search for your product because they have an intention to buy it. Just by appearing on their results, you push them closer to the purchase decision. Don’t miss out on all these golden business opportunities- […]
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What is the difference between YouTube and Facebook Videos and which should you use? YouTube is the recognised video hosting giant on the Internet, but Facebook, the largest social networking site, has been steadily increasing its growth in the video hosting scene too. Recommended & Relevant Content Both YouTube and Facebook track your interests and […]
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Here are 5 strategies and tips for promoting your videos on YouTube. You can use this as a quick guide and checklist. 1. Great Content. First, have great content. Be helpful, creative or entertaining, or better yet, all three. Answer a question. Solve a problem. People tend to share videos that are useful and makes […]
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We had print ads, TV, Internet, website advertisements and now we’re in the age of Social Media. What’s next for technology and content marketing? That’s right. The next big thing is touted to be Video Marketing. In fact, Internet video traffic is predicted to be 79% of all consumer Internet traffic in 2018 in a […]
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Google, Yahoo! and Bing are the top 3 major search engine player in Singapore and generally the world. It is very important to submit your site’s pages to all these major search engines because even though the other engines have less traffic than Google, they still have millions of users. After submission, it may take […]
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Is your website not turning up on Google Search even when you key in the full website url? Did your steady website traffic disappear into thin air overnight? Google may have penalised your website. This means you no longer rank on Google’s search pages, and customers cannot even find you online when they type your […]
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Optimising your website for search engines is called SEO (Search Engine Optimisation). Without SEO, your website may not appear on the page results of search engines and you will suffer from little organic web traffic. Here are some 3 tips on how to optimise your website for SEO. Keywords Identify the keywords of your business […]
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What are these cute sounding code names? Google Penguin and Google Panda are actually named for Google algorithm updates. Google Panda is an update to Google’s search engine algorithm system in 2011. Like a filter, it aims to bring users better quality websites via their search results. Websites that used heavy amounts of advertising or […]
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You may have a physical store outlet that offers products and services. You also have a website that shows your product range. The natural next step in growing your business would be to monetise your website and offer e-commerce, and bridge both the physical and digital world when offering your products and services. Why? Customers […]