Why You Should Mobile Optimise Your Website

Not sure if you should make your website mobile friendly? If you want to cater to the customer, here is why you should pool in some resources to start doing so. Today’s tech savvy consumer does a lot of things on their mobile phone. They book air tickets, order clothes, make dinner reservations, shop for […]

5 Important Stats about Mobile Users Today

What is the behavioural and activity patterns of mobile users today? Here are some quick statistics. There are currently more than 1 billion smartphone users in the world. Mobile penetration rates in Singapore have risen steadily over the years, up to 156% in 2013. 60% of social media time is spent on smartphones and tablets, […]

Why Email Marketing Will Never Die

Email marketing

Amidst all the glamourous hype about social media and networking platforms as the latest ‘in-thing’ for digital marketing, the decades old email technique seems to appear dull and dodgy in comparison. However, here is 3 top reasons why Email Marketing will never die. Don’t fix it if it ain’t broke. Email lets you reach your […]

What Every Company Needs To Know About Reputation Management

Online reputation management is about controlling what content appears on search engine results. The process involves highlighting positive content and minimising the damage of negative search results. Reputation Management also helps you to curate content, so that your potential customer does not view irrelevant or wrong information, mistaken identities (such as similar product names) or […]

Why Is Reputation Management Important

Today, the easiest way to find out about something is to Google it. A first impression in made in just a few seconds. And that’s why the first entries that appear on search result pages matter so much. Reputation Management is about having more control about what users see and don’t see about your brand. […]

Who Should Use Google Adwords?

If you are have a company, brand, product, service, or website and want to direct people to your page fast, you should use Google Adwords. Compared to SEO where it make take months to view the effects, Google Adwords is almost instantaneous. Once your ad is approved, you will receive live statistics and visitor reports. […]

Does Adwords Affect Your Website’s Search Ranking?

At first glance, it seems that Adwords do not directly affect or improve your page rank. This is because your clickthroughs are not organic- they are bought and users are directed to your site via Adwords. For a better page ranking, you should focus your efforts on optimising your content for search engine results instead. […]

How To Use Google Adwords For Marketing

Want to get started on Google Adwords? Here’s a quick guide. First, lets understand how Google Adwords works by going through a short list of frequently asked questions. Q: What is Google Adwords? A: Google Adwords is a paid advertising service where you can pay to list your website on search results pages. Q: How […]

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