Online reputation management is about controlling what content appears on search engine results. The process involves highlighting positive content and minimising the damage of negative search results. Reputation Management also helps you to curate content, so that your potential customer does not view irrelevant or wrong information, mistaken identities (such as similar product names) or even your competitor’s product.
Reputation Management is crucial in maintaining a brand image.
Reputation Management involves responding to both positive and negative reviews to your business. You can take one step further and interact with your supporters, further cementing your good reputation, or you can protect your brand image from harmful online elements that aim to defame your business.
Reputation Management affects your sales directly.
In the age of convenient online comparison tools and blogs, comments about your product can be easily found online. Reputation Management involves the selection and curation of content to reflect well on your brand. This process involves SEO tactics to help you position the results you want on search engines. You don’t necessarily have to remove and censor all negativity about your brand, but you can push down defamatory articles that affects your customers’ purchasing decisions negatively, and promote posts that you think are beneficial to your brand image.
Reputation Management can be organic.
There has been cases where customers rise to the defense of companies, or voluntarily provide information to help other customers. To achieve this, you have to genuinely engage your customers and build a real relationship with them. You can do this by consistently providing good product and service standards, as well as being responsive and helpful to your customers.
For more information, read our article about Why Reputation Management Is Important.