Have you ever seen those ads that appear at the top or side of your browser? Those are ads that a company paid for so that consumers will notice their businesses whenever they’re performing search on Google for products or services the company providers. And, they only have to pay whenever someone clicks on the ad. This is known as pay-per-click (PPC) or cost-per-click (CPC) advertising. Google Ads is a service where you pay to place a short text advertisement and url link on Google.
Watch this short video to know why Pay-Per-Click or Google Ads is good for your website traffic and of course, your business!
What is the difference between SEO and Google Ads?
Google Ads get your website seen on the first page of Google via Pay Per Click (PPC) ads while SEO is how you get your website seen by more ‘organic’ SEO strategies like web content and links. SEO typically takes a longer time to take effect.
How fast and flexible are Google Ads?
Compared to SEO, Google Ads come into effect faster. Google Ads are first sent for approval to Google, and are mostly reviewed within 1 business day. Google Ads campaigns are very flexible, you can also adjust your Google Ads and budget any time you like. You can also start, pause, or end your Google Ads campaign as you please.
How to best determine my website’s keywords?
You can use Keyword Planner, a free Google tool to review keyword lists and existing statistics. You can view how a list of keywords may perform, and adjust it accordingly to your website and company’s needs.