YouTube is a place where many of your customers hang out. And if you want to succeed, you have to be where your customers are. Show them you can provide them what they want on a platform they are familiar with! It therefore makes business sense to leverage on YouTube to create brand awareness. Communicate your brand stories through video and engage users on a new level.
Thinking of using a YouTube video to generate interest and create conversation about your brand? You’re a step in the right direction. With more than 1 billion of unique user visits each month, you can impact and reach large numbers of specific audiences in a short amount of time. Video is also now available on billions of devices, and it easier than ever before to access videos. Don’t miss the boat and begin your video marketing strategy today.
Watch this short explainer video that we have created for one of our client.
What is the marketing advantage of using YouTube?
With the right content, even with a small budget, you can increase brand awareness for your business with an active YouTube channel. YouTube videos can also improve your current marketing and PR mix. Video news releases are often picked up by news sites, and this will give you more coverage than the usual press release.
What must I have to start using YouTube marketing?
Firstly, you must create a YouTube account and start your business channel. Next, prepare at least one video. This video can be a creative, innovative advertising, an useful tutorial or ‘how to’ or behind-the-scenes footage that talks about your business. Don’t forget to have an attractive YouTube channel art too!
Is YouTube advertising expensive?
Compared to traditional TV advertising, YouTube videos are way more affordable. More importantly, unlike traditional commercials, YouTube also supplies you with valuable data and analytics, such as how many people watched your video, where they came from, and how long they spent watching your video. This is market research gold that will help you in your business.