What Is SEO & Why Is It Important For Your Business?

SEO is considered an essential marketing tool! As soon as you decide on setting up a business website and start researching how to go about it, the word SEO can be seen and heard all around you. And as a social media marketing agency, many of our clients ask us about the importance and value of SEO. 

So, today our experts will be sharing with you some insights on what SEO is and if it is still as effective and necessary in today’s social media dominant world?

What Is SEO?

SEO stands for Search Engine Optimisation which is the process of improving your website’s discoverability and visibility on search engines such as google, bing, etc. when people search for products or services related to your business. SEO is the key to driving results and optimising your website’s visibility by making your website rank higher.

What Types Of SEO Are There?

There are mainly two types of SEO; On-page SEO and Off-page SEO

On-page SEO entails incorporating relevant target keywords into your web pages, blogs, and landing pages and overall curating high-quality content regularly that answers people’s most common queries about your business that your target audience may find useful and might search online for. As 75% of people never scroll past the first page of search engines and 66% of people conduct online research before making a purchase, such high-quality content can help your pages rank higher and generate traffic. 

On the other hand, Off-page SEO as the name suggests happens off of your website or behind the scenes such as adding backlinks, referring domains, etc. to impact your rankings within the search engine results (SERPs).

Is SEO Still Relevant?

Even with the advent and mass popularity of social media, search engines are a dominant force when it comes to finding information about products and services. As people conduct trillions of searches every year, search engines still are a primary source of driving traffic to various marketing channels, especially business websites. It is fair to say that SEO works hand in hand with other digital marketing platforms be it Facebook ads, Instagram stories, or TikTok videos, and has a huge impact on helping you perform better than your competitors and exponentially improve your revenue.

5 Reasons Why Your Business Website Needs SEO Today!

1. SEO is a high-paying investment 

Rather than an expense, SEO optimisation not only lifts your website’s ranking to the top spots where most clicks go but also helps multiply its impact by getting the website in front of your target audience making it a long-term highly-rewarding investment.

2. SEO helps build trust & credibility 

SEO can make your brand recognition stronger and better. Effective SEO strategy coupled with informative and valuable content can help build trust & credibility with potential customers early in the research phase. 

3. SEO helps you stay ahead of your competitors 

Besides helping optimise the website and improve its ranking, SEO also helps you get a larger percentage of the clicks for your targeted keywords — meaning your competitors will get less and you’ll always stay ahead!

4. SEO keeps you in your target audience’s minds

Overtime, whenever your target audience searches for anything related to your business, good strategised SEO will always help your website appear on the higher-ranked pages. This way your website will always help you be in the “front of mind” and create brand awareness which can eventually turn into revenue and returning sales. 

5. SEO ensures you attract relevant traffic 

As SEO is highly targeted and extremely detailed using various keyword analysis and data points, it enables you to exactly pinpoint how big your “market” is, how many people are searching for what you are selling, how competitive your industry is, and what the “intent” of searchers is. 

There is rarely any guesswork in SEO rather it’s all calculative, insightful, and systematic. And by employing highly effective and well-planned strategies that address your audience’s concerns and problems, SEO campaigns offer high conversion potential.  


SEO is still as strong, as effective, and as important as it ever was. It works in conjunction with your other marketing channels and not only helps you get in front of your targeted audience but is also an organic and long-term way of generating traffic. 

So, if you want to take your business to the next level and turn your inactive website into a traffic-generating and revenue-making platform then, get a FREE consultation with our award-winning and Google-certified experts today! 

They will help answer all your queries and create customised SEO strategies that deliver impressive results.

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Ant Team Social Media Marketing