SEO is considered an essential marketing tool! As soon as you decide on setting up a business website and start researching how to go about it, the word SEO can be seen and heard all around you. And as a social media marketing agency, many of our clients ask us about the importance and value […]
27
Nov
Nov
Good web design? Why should you bother? Here are 3 top reasons why you should invest in good web design. Make the right impression People judge your website in 2 seconds. Just by looking how your website is designed, they decide whether they would trust your brand and stay to see what you have to […]
25
Nov
Nov
Not sure if you should make your website mobile friendly? If you want to cater to the customer, here is why you should pool in some resources to start doing so. Today’s tech savvy consumer does a lot of things on their mobile phone. They book air tickets, order clothes, make dinner reservations, shop for […]
25
Nov
Nov
Here are 5 things you need to be when you optimise your website for mobile devices. How well you do in these areas can make or break you, so listen up! Be obvious. Aim for your user to reach his destination within 1 or 2 clicks. Place your most popular buttons (ie. Buy Now, Browse) […]
25
Nov
Nov
What is the behavioural and activity patterns of mobile users today? Here are some quick statistics. There are currently more than 1 billion smartphone users in the world. Mobile penetration rates in Singapore have risen steadily over the years, up to 156% in 2013. 60% of social media time is spent on smartphones and tablets, […]
25
Nov
Nov
Amidst all the glamourous hype about social media and networking platforms as the latest ‘in-thing’ for digital marketing, the decades old email technique seems to appear dull and dodgy in comparison. However, here is 3 top reasons why Email Marketing will never die. Don’t fix it if it ain’t broke. Email lets you reach your […]
17
Nov
Nov
Online reputation management is about controlling what content appears on search engine results. The process involves highlighting positive content and minimising the damage of negative search results. Reputation Management also helps you to curate content, so that your potential customer does not view irrelevant or wrong information, mistaken identities (such as similar product names) or […]
17
Nov
Nov
Today, the easiest way to find out about something is to Google it. A first impression in made in just a few seconds. And that’s why the first entries that appear on search result pages matter so much. Reputation Management is about having more control about what users see and don’t see about your brand. […]
17
Nov
Nov
If you are have a company, brand, product, service, or website and want to direct people to your page fast, you should use Google Adwords. Compared to SEO where it make take months to view the effects, Google Adwords is almost instantaneous. Once your ad is approved, you will receive live statistics and visitor reports. […]
17
Nov
Nov
At first glance, it seems that Adwords do not directly affect or improve your page rank. This is because your clickthroughs are not organic- they are bought and users are directed to your site via Adwords. For a better page ranking, you should focus your efforts on optimising your content for search engine results instead. […]