Not sure if you should make your website mobile friendly? If you want to cater to the customer, here is why you should pool in some resources to start doing so. Today’s tech savvy consumer does a lot of things on their mobile phone. They book air tickets, order clothes, make dinner reservations, shop for […]
Category Archives: Mobile Marketing
Here are 5 things you need to be when you optimise your website for mobile devices. How well you do in these areas can make or break you, so listen up! Be obvious. Aim for your user to reach his destination within 1 or 2 clicks. Place your most popular buttons (ie. Buy Now, Browse) […]
What is the behavioural and activity patterns of mobile users today? Here are some quick statistics. There are currently more than 1 billion smartphone users in the world. Mobile penetration rates in Singapore have risen steadily over the years, up to 156% in 2013. 60% of social media time is spent on smartphones and tablets, […]