Q: Why should businesses in Singapore advertise on Facebook?
A: Because their target audience is on Facebook.
We take a closer look at the Facebook as an effective marketing platform in our little island-state.
Some quick stats of social media activity in Singapore:
- Facebook is top social media network in Singapore with 3.8 million registered users.
- About 74% of Singaporeans use social media regularly.
- Facebook is one of the most preferred B2B social marketing platforms in Singapore.
Therefore, any savvy marketer would recognise the huge potential of this large, receptive audience. Facebook Marketing is a MUST for any media marketing mix if you want to succeed in advertising your product/service online.
How does Facebook advertising work for business in Singapore?
Is it only about creating content for your Facebook Page? The answer is no. If you want to reach out to your target audience, you will need to use Paid Facebook Advertisements to achieve maximum reach for your Facebook content.
Millions of Likes, but low reach
You can have a Facebook Page with millions of Likes, but with only thousands of post engagement likes. Organic likes and growth can only work to a certain level with new Facebook systems of showing content. Paid advertisements and Boosted Posts will change that, and allow you to really reach your audiences.
The Power of Targeted Ads
Targeted ads on Facebook are a very effective and powerful tool, even for those with a small budget. With paid advertising, you can reach large but specific groups, according to metrics like location, age, gender,education level, interests, and even relationship status! You can design different ads to appeal to each category, maximising your reach. This degree of focus is amazing and helps you to reach your ideal customer better, and overall helps to drive sales and brand exposure.
You can also choose to show your ads only to certain devices, such as mobile or desktop. You can also target people with certain shopping behaviours, or by interests based on the Facebook Pages and interests they ‘Liked’ on Facebook.
Facebook paid advertisements also vary in type. You can use Pay-per-Click (PPC) or Cost per Impression (CPM) types of advertisements, both with their own set of pros and cons. You can even create Facebook Offers, with barcodes and coupons to encourage foot traffic to your physical store. You can combine all these functions and create a strong and effective Facebook marketing strategy.
Don’t miss out, don’t lose out
Facebook Marketing is a relatively new but very effective tool in online marketing. You can succeed even without a big budget. You can achieve an edge above your competitors just by applying some Facebook Paid Marketing tactics. The results are measurable, quick and amazingly effective. Try it for yourself today, or call us to let us help you set up Facebook Paid Marketing campaigns.
