Amidst all the glamourous hype about social media and networking platforms as the latest ‘in-thing’ for digital marketing, the decades old email technique seems to appear dull and dodgy in comparison. However, here is 3 top reasons why Email Marketing will never die.
Don’t fix it if it ain’t broke.
Email lets you reach your customer directly. You don’t need to worry about whether your email has reached your customer. It probably has. However, you do need to make your headline attractive enough for your customers to open your email. You also need to dodge Google’s increasingly strict spam filters and avoid being blacklisted.
A Habit You Can’t Shake
What do people who have Internet all have in common? They check their email. Every day. No matter the age- you could be a businessman in a suit and tie at 40, a busy mother at 30, or a hipster teen at 16, you’ll still check your email for updates. You might not have a social media account, but you sure do have an email, don’t you?
Email is still the primary way to send and receive information.You need an email for many reasons: to receive updates, bills, receipts, sign up for accounts or log on to websites (social networking websites too).
Still important- let the numbers talk.
People who buy products via email offers spend approximately 138% more than people who do not receive email offers. Also, 44% of email recipients made at least one purchase a year based on promo emails. So think twice about abandoning ship and focusing all your efforts into social media marketing. It is never wise to put all your eggs in one basket. Diversifying your marketing mix is the practical and efficient way to reach your customers today. Don’t throw out the old just because you think it doesn’t work anymore!
Need to send out email campaigns, newsletters and announcements? Let us help you with that. Just email us at hello@antteam.com.sg and we’ll get back to you promptly.
