There is no shortage of ways today for you to market your business. And once you get into the world of online marketing, the doors open up even more. But if you are looking to limit the amount you do on marketing (so you can actually run a business and not spend all day marketing), you should consider and venture into Instagram marketing.
Instagram marketing is one of the most powerful forms of online marketing; and a lot of that has to do with the fact that there are simply so many people using the app. In 2016, Instagram had 500 million users; and just a year later, it’s over 700 million. That’s a growth of over 50 percent in a single year. The current engagement on Instagram is seen 10 times higher than Facebook and it is currently the 3rd largest and fastest-growing social media platform in the world. Now, that is some serious marketing potential!
Not only are more people on Instagram, but people (like you) don’t mind seeing ads while scrolling through their feeds. Instagram ads aren’t intrusive the way Facebook ads can sometimes be, so there is a better chance that you will actually read or watch the ad than just scroll past it. Hence, your business can easily build an audience and convert them into paying customers on Instagram.
In addition to that, Instagram ads are so easy for you to create. You can have the option of making really involved and complex ads when using video or story ads, or simply boost a post with a couple taps on your screen. And, because many Instagram users like you are mostly already on Facebook and comfortable with it, you are likely to be just as comfortable on Instagram too. What’s more, it saves you on unnecessary spending as the features are free for businesses to use (except for ads)!
With all of these benefits, there’s definitely no reason for you to hold off any longer on Instagram marketing. So go ahead and download our e-book to get started on your Instagram marketing journey now!