Email Marketing remains as one of the most effective and direct way to reach new and existing customers. Remained engaged with your customers by sending periodic newsletters which provide information on your latest promotions, events, new product launches and any other updates about your products or services. All these are strategically designed to keep your customers visiting your website and ultimately help you close sales. Sent direct to the inbox, email is still important as your customer may have missed an important announcement on your website or social media platform.
Watch this short video to know why email marketing is still relevant and important to your business website today.
What is Email Marketing?
Email marketing is sending a direct message to a potential or existing customer through email. This includes newsletters, event updates and promotions.
Who needs Email Marketing?
Whether you own an online e-commerce website, or a physical retail or service shop, Email Marketing can help bring more business to you. Whether through the form of monthly newsletter or an email flyer highlighting your new promotion, sending this information directly to email inboxes is already alerting customers to your presence. Reach thousands with just a simple click.
Does Email Marketing help to increase sales?
Yes. What’s advertising without a sales lead? Email is one of the best leads a customer can give you- it’s a valuable chance to connect with the customer again! Though email may seem outdated and overshadowed by the recent rise of social media, email is still one of the most classic, efficient and direct methods to reach customers and build relationships. After all, we check our inboxes several times every day, do we not? Don’t waste these precious opportunities to reach your customers to foster relationships and clinch more sales.